African Youth Alliance - Logo Design
I was asked to design a logo for an amazing organisation based in rural Cameroon. They are trying to establish more funding to work their magic with women and girls. They set up training, discussions on health and help women to alleviate poverty
They sent through loads of photos of their work in Cameroon and I spoke with their director, Rosaline. We discussed their needs, their aims, their work and how I could help them. After completing a written client survey, I understood that their brand should be: empowering, fun, bold, brave, supportive, focused on women and girls and colourful.
I then went on to produce some ideas by hand. Their tagline of "Sister's Empowering Sisters" was very emotive. Simplifying the images of women and also thinking about the AYA, I set about creating the letters and women motif.
